Every year our team gets together and explores the newest and most exciting graphic design trends for the upcoming new year.

Whilst some trends do 'hangover' into the new year (like we do as people with too much fizzy wine), 2024's prediction is a gentle nod to further back in the past - rediscovering some trends from years gone by.

Sarah, our head of graphics, has listed her top 5 which she believes you will see everywhere. You can also see these referenced in the above loop, which you can scroll through - and even embed on your website if you'd like.

(The above loop was made with CrowdScreen Loop, a free way to create image loops for screens and websites - you can find more info here.)

1 - DESIGN FOR GOOD

Considering the impact of design on the earth and its inhabitants. This can mean anything from representing your designs and products with more “real” people, those not fitting society’s impossible standards - to designers embracing climate awareness and infusing their designs with natural elements, textures and tones.

The rise of AI technology and tools has herded in a new graphic design trend. Surrealistic settings, products and environments are coming in hot, as tech in 2024 takes leaps and bounds into the future. These designs have an inflatable, 3D look that feels like it’s straight out of the Cyberpunk world.

Think of retro stripes, funky patterns, and a laid-back look and feel. Faded retro color palettes, handmade illustrations and a focus on the human touch is incorporated in these designs. In 2024, people are clinging to the simplicity of past years.

Margins are diminishing as designers load up every corner with colour, shape, fonts, and visuals. Think of big, bold fonts in jarring sizes and shapes and gradient colour combinations that bleed outside of the design confinements. We’re seeing vibrant neon colours that are lava lamp-esque and add a surreal look to designs.

The unwavering power of a hand-drawn logo symbol is wiggling its way into branding and graphics everywhere. Handmade illustrations and doodles are a prime graphic design trend in 2024. This trend is all about reconnecting to people and adding a sense of fun and emotional connection.