What is a vox pop?

A Vox Pop is an incredibly common piece of content, one that viewers will be familiar with. It is usually a short audio or video clip from an interview with a member of the public. Sometimes the expression ‘Vox Pop’ is interchangeable with ‘ Talking Head’ which is similar in style as it generally involves a shot the frames the head and shoulders of someone presenting or speaking. They are generally considered a critical piece of material that helps an audience understand the content's subject matter. 

A vox pop can be as long or as short as you like, however it is important to be mindful of audience attention spans, so anything under 90 seconds is likely to be best. Did you know? 

The word "Vox" is an abbreviation of the vocals and probably the Latin word for voice.

If you think you'd like to create some vox pops to engage with your audience, then get in touch with us today. We have the team and equipment to come and video remotely or online, or should you want to seek a cast we can offer that too. Below are some of our examples of vox pops we have done for other clients.

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